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I’ve awakened inside a postcard. Outside my window at Hotel Seeburg, Lake Lucerne spreads like molten silver beneath peaks that dwarf anything I’ve painted in
Colorado or the Adirondacks. These are the Swiss Alps in their full glory — cathedrals of stone and snow that make you believe in something larger than yourself.
The sun creeps behind the Pilatus massif, setting the mountain face ablaze with copper and gold. Light dances across the lake in brushstrokes I could spend a lifetime trying to capture. My easel calls from the corner, but breakfast waits, and soon we’ll board the coach to Engelberg, where my painting adventure begins in earnest.
This is day two of leading artists through Switzerland — some old friends, others destined to become so. Last night’s welcome dinner was brief;
jet lag is the great equalizer. But today, ah today, we paint our first alpine village. I’m seriously considering those lederhosen hanging in the closet. In Switzerland, audacity feels not just acceptable, but required.
The Girl in the Clock Shop
Decades ago, I stood in this same magical landscape as a 19-year-old boy, trembling not from the mountain air but from my own inadequacies. My parents had gifted me a week in Switzerland — a gesture of love that would change the trajectory of my life, though not in the way any of us expected.
We wandered Lucerne’s cobblestone arteries until we found ourselves in a wonderland of a clock shop. Hundreds of cuckoo birds emerged on the hour from a variety of wooden chalets. Music boxes tinkled Swiss melodies. The air itself seemed to tick with possibility. I purchased a small golden cage housing two mechanical songbirds — wind them up and they would perform a duet that sounded like joy itself.
That cage sits on my shelf today. The birds no longer sing. Behind the counter stood a young woman my age, dressed in traditional dirndl, her blond hair braided with
ribbons that caught the afternoon light streaming through the shop windows. She could have stepped from the pages of a fairy tale, and in many ways, she had. “Would you like to go dancing with me tonight?” she asked in accented English, her blue eyes holding mine with a directness that made my knees weak.
Time stopped. The clocks continued their chorus, but everything else was suspended in amber. This beautiful creature — this Swiss goddess — was asking me to dance?
“Me?” I stammered, glancing around as though she might be addressing some more worthy candidate hiding behind a grandfather clock. “You’re asking me to go dancing?”
“Ja,” she said simply, as if it were the most natural thing in the world. I was 19, single, and had been dreaming of adventure since the plane lifted off American soil. Yet when adventure itself stood before me in a blue dirndl, offering her hand, I panicked.
“Oh, um, well, I’m ... uh ... with my parents and we
have plans tonight.” The words tumbled out like stones down a mountainside, each one taking me further from possibility.
Her face fell — just a micro-expression, but I caught it. Disappointment flickered across her features before she recovered with European politeness.
When I confessed my failure to my parents over dinner, they looked at me as if I’d just announced I was giving up breathing.
“That’s perfectly fine,” my mother said. “You should
go.”
“Absolutely!” my father agreed. “What an opportunity!”
They meant it. They would have gladly eaten room service while their son lived the kind of story people tell their grandchildren. But the damage was done, and my shyness had already stolen the moment.
Even when they encouraged me to return to the shop the next day, to ask her out properly, I couldn’t summon the courage.
I’ve wondered a thousand times since: Would I now be speaking German to my
Swiss children while a St. Bernard with a rescue barrel guards our chalet door? It’s a beautiful fiction, but fiction nonetheless. I’m grateful for the life I built, yet the question lingers to this day.
The Architecture of Fear
Shyness is fear wearing a Sunday suit. It masquerades as humility while it pickpockets our dreams. At 19, I had the confidence of a tourist with a phrasebook, fumbling through life’s most important conversations in a language I’d never learned to speak: self-worth.
The paradox still amazes me. Today, I can stride onto a stage before 2,000 artists at the Plein Air Convention, hang upside down from a trapeze, dress as a Renaissance painter complete with flowing cape and feathered hat, and feel absolutely at home. Yet put me in certain social situations, with certain types of people, and that 19-year-old boy resurfaces, still stammering, still backing away from the dance.
The Ten-Minute Miracle
Years later, at a Tony Robbins event — one of those massive gatherings where possibility hangs in the air like morning mist — I found myself confessing my limitation to a
friend named Patrick. The venue thrummed with energy, thousands of people breaking through barriers they didn’t even know they had.
“There’s someone here who can help,” Patrick said, and within minutes I found myself in a quiet corner with a woman whose name I’ve forgotten but whose gift I’ll never lose.
“When do you feel most confident?” she asked.
“On stage,” I answered without hesitation. “When I’m teaching, performing, making people
laugh.”
“And these people who intimidate you — how many have commanded a stage in front of thousands?”
“None,” I realized.
“Exactly. You possess something they don’t. You have the courage to be vulnerable in front of multitudes, to risk failure publicly, to stand in the light while others remain safely in the shadows.”
She taught me a simple anchor — squeeze my hands together while visualizing that stage, the crowd, the standing ovation. “When confidence deserts you,” she said, “return to that moment. Remember who you really are.”
It sounded like parlor tricks wrapped in psychology. I was skeptical until weeks later, entering a boardroom full of billionaires who looked at me like I was the help, I closed my eyes, squeezed my hands, and suddenly the stage was with me. The crowd’s energy filled my chest. I owned that room.
The technique has carried me into meetings with presidents and prime ministers, into
situations where the old me would have withered. Am I truly confident? Perhaps not. But I’ve learned to borrow confidence from my future self, the one who already knows how the story ends. The Song That Time Forgot
Those mechanical birds on my shelf stopped singing decades ago. Springs unwound, gears seized by time and neglect. But I keep them not as monuments to failure, but as reminders that some songs are worth waiting for.
Sitting here in Switzerland, decades older
and infinitely wiser, I realize the Swiss girl didn’t just offer me a dance. She offered me a choice between fear and wonder, between safety and story. I chose safety and lived with the story anyway — the one where the boy was too afraid to say yes.
But here’s what I know now that I didn’t know then: Life is generous with second chances, though they rarely arrive dressed as we expect. I didn’t get to dance in that Lucerne clock shop, but I’ve spent 43 years learning the steps.
Today, I lead artists through landscapes that once intimidated me. I stand on stages that once terrified me. I’ve learned that confidence isn’t the
absence of fear — it’s the decision to dance anyway, even when your hands shake, even when you can’t hear the music clearly.
The mountains outside my window are the same ones that witnessed my 19-year-old cowardice. But I am not the same man. Tomorrow, I’ll paint them with hands that know their power, guided by eyes that have learned to see beauty not just in what is, but in what’s possible.
The Invitation You’ve Been Waiting For
The Swiss girl with ribbons
in her hair taught me something precious without ever knowing it: Every moment is asking us to dance. Right now, as you read this, some opportunity is standing behind your counter, dressed in work clothes or formal wear or a dirndl, extending an invitation that could change everything.
Will you squeeze your hands, remember your stage, and say yes?
The clock is ticking. The birds are waiting to sing.
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PS: Life writes the most exquisite plot twists. Because I didn’t say yes to a beautiful Swiss girl, destiny led me to an even more beautiful person to share my life with — the mother of my children, my partner in this grand adventure. My trembling “no” in that clock shop became the first note in a symphony that crescendoed into
three decades of marriage. Sometimes our greatest mistakes become our most profound blessings.
Magic isn’t imprisoned in Swiss clock shops or alpine meadows. It breathes wherever courage kisses opportunity — and that sacred meeting can happen anywhere, even through the glow of your computer screen.
PleinAir Live arrives November 6-8, 2025 — our most magical virtual gathering where artists worldwide dissolve the barriers between dreaming and doing. Watch confidence bloom as you’re surrounded by kindred spirits pursuing their artistic destiny from every corner of the globe. This transcends mere painting techniques; it’s about excavating your authentic
artistic voice and summoning the courage to let it soar. These lessons don’t just teach — they transform, instilling unshakeable confidence in your creative soul. www.pleinairlive.com
The artist’s eternal struggle? That crushing weight in your chest when it’s time to name your price, to claim your worth, to stand tall in the marketplace of
dreams. Most artists would rather eat paint than ask for money. It’s why I forged Art Business Mastery — a Global Art Summit that transforms starving artists into thriving entrepreneurs. December 6 could be the day your financial fears dissolve forever. World-class guests soon to be unveiled. Only a handful of seats remain — claim yours before they vanish. www.artbizmastery.com
The Plein Air Convention & Expo beckons from the mystical Ozarks, where I’ll once again claim that stage in some gloriously ridiculous costume, drunk on controlled
terror and pure transcendence. Come not merely to witness my theatrical madness, but to discover your tribe, revolutionize your painting, and forge unbreakable artistic confidence. Growth doesn’t hunt the timid — it rewards those brave enough to invest in their own becoming. www.pleinairconvention.com
Whether pursuing art, seeking personal metamorphosis, or simply summoning courage to dance with beautiful strangers — life lavishes its greatest rewards on those who show up completely: hands squeezed, hearts flung
wide, ready to let their silent birds burst into song again.
Your Swiss moment pulses with possibility right now. The only question echoing through eternity is: Will you take her outstretched hand?
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Who Is This Guy Eric Rhoads?
Eric Rhoads is the founder and publisher of PleinAir Magazine and Fine Art Connoisseur Magazine (both on newsstands nationally), author and host of six Art Marketing instruction videos, writes a blog on Art Marketing, and is the author of the Amazon bestseller Make More Money Selling Your Art. Additionally, he produces the weekly e-newsletters American Watercolor, Fine Art Today, Inside Art, PaintTube ArtNotes, Pastel Today, Plein Air Today, and Realism Today. Eric hosts the in-person Plein Air Convention & Expo, the Fine Art Trip for art collectors, and painting retreats including Paint Adirondacks, Fall Color
Week, and the Winter Art Escape, as well as online virtual events Acrylic Live, Pastel Live, PleinAir Live, Realism Live, Watercolor Live Digital Painting Live, Gouache Live, and Art Business Mastery Day. He is also the producer of the PleinAir Salon Online Art Competition and art instructional courses through PaintTube.tv. Each weekday Eric hosts Art School Live, a YouTube show featuring free demos from a variety of artists, and he is host of the PleinAir Podcast and Art Marketing Minute Podcast. Eric is a plein air, landscape, and portrait painter with works at Castle Gallery. He is heavily involved in the radio industry as founder of Radio Ink Magazine as well as Radio + Television Business Report, the Radio Forecast Conference, and the Hispanic Radio Conference. He is the author of the bestselling book Blast from the Past: A Pictorial History of Radio’s First 75 Years. Eric lives in Austin, Texas, with his bride, Laurie, and they are the parents of triplets. Learn more at EricRhoads.com, or see Everything We Do.
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